A new digital platform has been launched which brings together more than 30 resorts from globally renowned brands including Rixos, SO/ and Swissôtel.
The concept builds on the success of Rixos – a leader in the all-inclusive market, which has resorts in the UAE, Turkey and Croatia.
The “all-inclusive, all-exclusive” idea forms the foundations of the ALL Inclusive Collection’s experience pillars, which help to ensure each resort delivers an exceptional quality experience every time.
All aspects of a guest’s stay, from food and drink to activities and entertainment, are included in the price of the booking – a key differentiator from others in the market.
Over the next 18 months, over ten resorts will join the platform, including Swissôtel Sharm el Sheikh, with 1,350 rooms, a water park, multiple dining, beach club and entertainment facilities and Hyde Bodrum, an adults- only experience with 211 rooms, six restaurants and bars and a unique pool at the centre of the resort which will be programmed with a series of pop-ups and live performances.
Gaurav Bhushan, Co-CEO of Ennismore, said: “Building on the incredible success of Rixos led by its founder, Fettah Tamince, the launch of ALLInclusive-Collection.com comes at a time when demand for all-inclusive stays is stronger than ever.
“By leveraging this demand and curating the best resorts from leading brands, ALL Inclusive Collection is set to be a global market leader in the luxury all-inclusive business, with a strong pipeline globally.”
The international expansion of the all-inclusive business continues to grow across Europe, the Middle East, Africa, Turkey, Asia, Central America and the Caribbean, with 15 all-inclusive resorts across Accor and Ennismore brands currently in the pipeline.
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